A Family Business Built on Dreams and Dedication The Story of How PalmGlow Cleaning Co Was Born Hello! My name is Elva Lorena Alfaro, and this is the story of how PalmGlow Cleaning Co came to life in beautiful West Palm Beach, Florida.
I arrived in the United States from El Salvador when I was just 17 years old, carrying nothing but hope and determination for a better future. At 18, I met the love of my life, José Carlos Alfaro, who had also immigrated from our homeland at 18. We fell in love and married in 2005 when I was 19 and he was 25, ready to build our American dream together.
Today, we are blessed to be the proud parents of four wonderful children—three boys and one girl who fill our lives with joy and purpose. In our early years together, before children, José Carlos and I both worked in restaurants, learning the value of hard work and customer service. But when our first child arrived, everything changed. I made the decision to start cleaning homes, and we realized this could be more than just a job—it could be our path to entrepreneurship and the flexibility we needed to spend precious time with our growing family.
Building a Business Rooted in Family Values Starting PalmGlow Cleaning Co wasn’t just about creating a business; it was about creating a lifestyle that would allow us to be present for our children while building something meaningful for our community. We understood firsthand the challenges of balancing work and family life, which is why we founded our company on the principle of helping other families reclaim their time.
From the very beginning, we’ve treated every home we clean as if it were our own. Having immigrated to this country and worked tirelessly to build our lives here, we understand the value of home—it’s where families gather, where memories are made, and where peace should always be found.
Our Commitment to Excellence At PalmGlow Cleaning Co, we believe that a clean home is the foundation of a happy family. Our services go beyond surface cleaning; we provide the deep, thorough care that allows families to focus on what matters most—spending time together.